Rarely have I found myself more confused about technology than after reading George Gilder’s “Life After Google – The Fall of Big Data and the Rise of the Blockchain Economy.” A book, supposedly, on the very technology of big data and the blockchain.
In twenty-five chapters across 276 pages, the author attempts to show off but not discuss, how the internet as we know it came into our daily lives. Gilder uses a wealth of buzzwords without ever defining them for the reader. The compounding effect of broad terminology, out-of-place analogies that seemingly disrupt the storytelling, make this book a dense and frustrating read. Even for the tech-savvy. He moves from monetary theory to artificial intelligence to silicon valley startup culture without skipping a beat. Until the underwhelming end of the book, I failed to understand the author’s rage against Google and new, emerging technology companies. In the absence of a clear theme of this book, I tried to theorize that the author set out to warn against Google’s free products, attempts to predict the end of the free product business model as the economy is moving towards cryptographic ledgers, most notably blockchain technology and decentralized cryptocurrency. However, Gilder then compares bitcoin to gold and points out the flaws of a scarce resource to become a stable coin in an economy. How this all ties together or even argues for a future with a decreased need of big data processing remains unclear. Why he chose not to discuss cybersecurity as the most potent threat to fiduciaries within a digitalized, capitalistic system remains unclear. This book is incoherent while being overly focused on ideological aspects. It would have served the readers to restrict the discussion to the actual technology.
With all that in mind, I feel this book has some minuscule merit for a philosophical audience without much need for technical detail. Gilder delivers on creating an entry-level overview for future exploration of blockchain technology, large scale computing and its implementation within an economic system that is supported by for-profit corporations. But beyond that, I feel, I am left more confused than enlightened about the interplay between data processing within financial markets, artificial intelligence deployed to equalize market barriers and blockchain as technology that would enable a seismic shift towards decentralized currencies.