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  • California Office Real Estate

    When you don’t really need an office, but you kind of do. On March 12, 2020, I was on a flight to San Francisco when President Trump announced sweeping travel restrictions for travelers from European countries. On March 16, 2020, San Francisco’s Mayor’s Office announced a shelter-in-place order, which would become State-wide soon after it would take effect in…

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  • Two Hours Seven Days

    When you work, work with the highest degree of efficiency. If you can’t work with the highest degree of efficiency, don’t (pretend to) work. There are leaders who preach a hardcore work ethic working hundreds of hours and never leaving the office. Then there are leaders who believe time and income ought to be separated. The former must…

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  • Binary Code

    Don’t allow yourself to be in between two things When I was a kid, my uncle, a computer salesman and technician at the time, brought over a personal computer with Windows 3.1 as the operating system. The tower was about the size of three shoe boxes and heavy. It came with a tube-powered screen –…

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  • Thoughts On Incorporation

    For whom the taxman calls, all cash dissolves. In the silicon valley startup scene, it is a cardinal rule to incorporate your business as a c-corp. Carolynn Levy gave an excellent overview of the legal mechanics for startups at YCombinator. Arguably, the flexibility around equity makes a c-corp structure worthwhile, but as an early-phase entrepreneur,…

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  • Focus (Your Success Depends On It)

    If you’re not building your product, you need to be selling it. Time is the only commodity that is not negotiable. Focus utilizes time. Discipline secures execution. Starting a business can be a daunting experience. Simple administrative tasks can become black holes that relentlessly and silently suck up your time and energy. Before you know…

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  • Finding Purpose

    Done is better than perfect. I have played around with the idea to start a business for quite some time. It’s a continuous iteration and curation of ideas. I keep a startup-ideas spreadsheet organized by problem, solution, and realistic setup cost. It helps me to funnel all the ideas that hit me throughout any given…

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  • Welcome to Codifying Chaos

    This publication is about founding a real estate startup during an economic downturn. Over the course of countless conversations with former colleagues, friends, and family I realized the need for documentation. So, what does Codifying Chaos mean? It’s an expression I use to structure the unpredictable. It means a moment of reflection, orientation, organization, and execution. It’s…

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