The Lean Startup

An evergreen almanac for the aspiring entrepreneur. Yet the always up-to-date builder in founder mode won’t learn much. 

Eric Ries bestseller The Lean Startup was first published in 2011. It is still a valuable read 14 years later. To start out with a definition of the term ‘startup’, Ries defines it as: 

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty. 

I found this an important differentiator from contemporary methods that tend to downplay the human element faced with seemingly insurmountable challenges. James Clear wrote in his book Atomic Habits that 

You do not rise to the level of your goals. You fall to the level of your systems.  

Understanding our human fallibility encourages the creation of systems that are capable of withstanding conditions of extreme uncertainty. I remember this quote often for it is hard to be disciplined and easy to quit. Ries main argument in The Lean Startup centers around mitigating the emotional element by building a product with a mindset that is obsessed with rapid iterations and experiments, validated learning, and not falling in love with the product but the problem.  

The Lean Startup method is designed to teach you how to drive a startup. Instead of making complex plans that are based on a lot of assumptions, you can make constant adjustments with a steering wheel called ‘Build-Measure-Learn’ feedback loop. Through this process of steering, we can learn when and if it’s time to make a sharp turn called a ‘pivot’ or whether we should ‘persevere’ along our current path. 

Ries describes the Build-Measure-Learnfeedback loop. It’s a method used by most contemporary startups: create a dirty product (the so-called minimum viable product) that can be built fast, share it with your ideal target customer, track and measure how and whether they use the product, and learn from the customer feedback to inform your product roadmap. In the example of the shoe e-commerce store Zappos, its founder assumed people would want to buy shoes online. To validate his hypothesis he went to visit physical shoe stores, ask for permission to take pictures of shoes, and post those pictures online. When a user would want to order a pair, he would go back to the store, buy the pair, package and ship it. Today Zappos is owned by Amazon and valued at more than a billion dollars. 

Only 5% of entrepreneurship is the big idea, the business model, the whiteboard strategizing […]. The other 95% is the gritty work that is measured by product prioritization decisions, which customers to target and listen to, and having the courage to subject a grand vision to constant testing and feedback. 

Grit is one thing. Grit informed by validated customer feedback and directed towards the problem the product is trying to solve is everything. This idea of falling in love with the customer’s problem is so obvious and known all-around that most founders will fall prey to their shiny product with curated color theme, intricate feature functionality, and the hours spent on building it when later on nobody wants (to pay for) it. Y Combinator’s slogan is ‘Make something people want’, not what you think they would want. 

A startup’s job is to (1) rigorously measure where it is right now, confronting the hard truths that assessment reveals, and then (2) devise experiments to learn how to move the real numbers closer to the ideal reflected in the business plan. 

To conclude, The Lean Startup remains a powerful reminder that entrepreneurship is a journey of disciplined exploration rather than blind ambition. By focusing on validated learning, Ries provides a roadmap that urges founders to confront reality and make informed adjustments along the way. It is hard to build a great product or service. While seasoned entrepreneurs may already recognize the importance of rapid iterations and customer obsession, The Lean Startup presents these concepts in a way that’s both actionable and refreshingly human-centered. I omitted the treasure trove of stories Ries included, but it’s an invaluable guide for anyone willing to approach innovation with humility, resilience, and a willingness to embrace failure as a step toward lasting success. Similar, more modern, methods to build a startup are distilled under the regime of Founder Mode or Netflix’s Culture Memo.

The Hard Thing About Hard Things

Sometimes the answer lies in doing what is necessary, not what is easy.

Ben Horowitz first published his book “The Hard Thing About Hard Things” about ten years ago. Yet most of his content couldn’t be more relevant today. Starting with his personal background and upbringing in the People’s Republic of Berkeley, the book quickly gets into the nitty-gritty of his experience running Netscape and Loudcloud, which would later morph into Opsware. That’s where the book lives. Most leadership advice throughout this book are distilled lessons from his experience at these three companies. 

When reading past the first three chapters, the reader will come to an imminent refreshing realization: the author’s notion that “there are no easy answers” is the answer to great leadership. A great leader of a business lives with the relentless struggle between deciding a bad and a terrible situation. Moreover, a great leader recognizes the adversity to utilize its downward energy and turn it into something productive. In essence, it is a book on functional business leadership. How to function as a leader when your business is faced with layoffs, raising capital, restructuring, hiring the right people, promoting the right people, and many more real-life business scenarios. 

I like the rather simple structure of medium to short-length chapters that describe a situation infused with his hindsight knowledge. It’s to the point, crisp, and without fuzzing around the reality of the situation, which is often a choice between terrible and horrific, but a choice that has to be taken nevertheless. Understanding that the leader of the company is ultimately alone in making those hard decisions with imperfect information at a fast pace is a baseline for great leadership. There is obviously so much more to unpack here. Read it for yourself. You can buy the book on Amazon.

My only quibble with the book was including quoted rap lyrics in almost every chapter. It created distractions to my reading flow when my brain was trying to think through for example his account of selling Opsware to HP, but the chapter opens with Kanye West’s lyrics to “Stronger” and its catchy tune immediately infiltrated my thought process. 

I would recommend this book to business owners who are ambitious and whose businesses are already employing double-digit staff. It’s a fun read when you run a small sub-10 employees startup, but not really applicable just yet. It’s also a great book to keep on your desk and randomly pick up for guidance on a certain situation. My main takeaway is likely found in the chapter on the most difficult CEO skill to master and it is very simple: don’t quit.

Can Elon Musk Turn “X” Into Humanity’s Collective Consciousness? 

What is the end goal of “X” formerly known as Twitter? A recent article about a cryptic tweet by Elon Musk tries to make a case for a platform that centralizes mankind’s shared cultural beliefs and values, and, the authors argue that it will not be “X”. 

tl;dr
On August 18th, 2023, a thought-provoking tweet by the visionary entrepreneur, Elon Musk – owner of “X” (formerly known as Twitter), set the stage for public contemplation and attention. That tweet forms the basis of this article which examines the captivating ideas that have sprung from that fateful Friday tweet.

Make sure to read the full article titled Does X Truly Represent Humanity’s Collective Consciousness? by Obinnaya Agbo, Dara Ita, and Temitope Akinsanmi at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4558476

Overview

The authors focus the article on a post by Elon Musk that reads: “𝕏 as humanity’s collective consciousness”. They start defining the term humanity’s collective consciousness with a historical review of the works of French sociologist Emile Durkheim and Swiss psychiatrist and psychoanalyst Carl Jung. Those works responded to industrialization, which influenced contemporary viewpoints and connected collective consciousness to labor. The authors define it as “shared beliefs, values, attitudes, ideas, and knowledge that exist within a particular group or society. It is the sum of an individual’s thoughts, emotions, and experiences of people within a group, which combine to create a common understanding of the world, social norms, and cultural identity. It is also the idea that individuals within a society are not only influenced by their own thoughts and experiences but also by broader cultural and societal trends.” The authors continue to review a possible motive for Elon Musk. They refer to the name change earlier this year from Twitter to “X, the everything app”. Elon Musk defended the decision by providing the scope planned for “X”. He stated Twitter was a means for bidirectional communication in 140 characters or less – and nothing more. “X” on the other hand allows different types of content, at varying levels of length, and it plans to allow users “to conduct your entire financial world” on “X”, implying similar features as WeChat. The authors interpret Elon Musk’s statements as “X” becoming a mirror for the world’s thoughts, believes and values at any given point in time. The authors continue to review comments and reactions from users concluding humanity’s collective consciousness must be free from censorship and oppression. Moreover, it requires digitization of human content, which in and of itself is a challenge considering the influence of artificial intelligence over human beliefs and values. This leads the authors to explore spiritual and religious motives asking “Does Elon Musk intend X to play the role of God”? They then ask the true question “Can X achieve to truly influence cultural norms and traditions” but conclude it to be a mere means to an end of humanity’s collective consciousness.       

Evaluation

At first glance, this article is missing a crucial comparison to other platforms. The elephant in the room is, of course, Facebook with more than 3 billion monthly active users. WhatsApp is believed to be used by more than 2.7 billion monthly active users. And Instagram is home to approximately 1.35 billion users. This makes their owner and operator, Meta Platforms, the host for more than 7 billion users (assuming the unlikely scenario that each platform has unique users). “X” by contrast is host to around 500 million monthly active users. Any exploration that concerns a social network or platform could become or aims to be humanity’s collective consciousness must draw a comparison.

The authors do conduct a historical comparison between “X’s” role in shaping social movements, revolutions, and cultural shifts and the Enlightenment Era and the Civil Rights Movement. They correctly identify modern communication as being more fluid and impacted by dynamic technologies allowing users to form collective identities based on shared interests, beliefs, or experiences. Arguably, the Enlightenment era and the Civil Rights Movement were driven by a few, select groups. In contrast, modern movements experience crossover identities supporting movements across the globe and independent of cultural identity as demonstrated in the Arab Spring of 2011, the Gezi Park Protests of 2013, or Black Lives Matter. It can be interpreted that humanity’s collective consciousness is indeed influenced by social networks, but the critical miss, again, is the direct connection to “X”. Twitter did assume an influential role during the aforementioned movements. But would they have played out the way they did – soley on Twitter – without Facebook, WhatsApp, and other social networks?  

The authors make a point about “X’s” real-time relevance arguing information spreads on “X” like wildfire often breaking news stories before traditional media outlets. However, the changes to the “X” recommendation algorithm, the introduction of paid premium subscriptions, and some controversial reinstatements of accounts that were found to spread misinformation and hate speech have made “X” bleed critical users, specifically journalists, reporters, and media enthusiasts. 

Lastly, the authors conclude that “X” has evolved from a microblogging platform to an everything app. They state it has become a central place for humanity’s collective consciousness. Nothing could be further from the truth. To date, “X” has yet to introduce products and features to manage finances, search the internet, plan and book travel or simply maintain uptime and mitigate bugs. Users can’t buy products on “X” nor manage their health, public service, and utilities. WeChat offers these products and features and it doesn’t make a claim to be humanity’s collective consciousness.

Outlook

A far more interesting question around social networks and collective consciousness is the impact of generative artificial intelligence on humanity. While the authors of this article believed a (single) social network could become humanity’s collective consciousness, it is more likely that the compounding effect of information created and curated by algorithms is already becoming if not overriding humanity’s collective consciousness. Will it reach a point, at which machine intelligence will become self-aware, independent of its human creators, and actively influence humanity’s collective consciousness to achieve (technological) singularity

Legislative Considerations for Generative Artificial Intelligence and Copyright Law

Who, if anyone, may claim copyright ownership of new content generated by a technology without direct human input? Who is or should be liable if content created with generative artificial intelligence infringes existing copyrights?

tl;dr
Innovations in artificial intelligence (AI) are raising new questions about how copyright law principles such as authorship, infringement, and fair use will apply to content created or used by AI. So-called “generative AI” computer programs—such as Open AI’s DALL-E and ChatGPT programs, Stability AI’s Stable Diffusion program, and Midjourney’s self-titled program—are able to generate new images, texts, and other content (or “outputs”) in response to a user’s textual prompts (or “inputs”). These generative AI programs are trained to generate such outputs partly by exposing them to large quantities of existing works such as writings, photos, paintings, and other artworks. This Legal Sidebar explores questions that courts and the U.S. Copyright Office have begun to confront regarding whether generative AI outputs may be copyrighted and how generative AI might infringe copyrights in other works.

Make sure to read the full paper titled Generative Artificial Intelligence and Copyright Law by Christopher T. Zirpoli for the Congressional Research Service at https://crsreports.congress.gov/product/pdf/LSB/LSB10922/5


The increasing use of generative AI challenges existing legal frameworks around content creation, ownership, and attribution. It reminds me of the time streaming began to challenge the – then – common practice of downloading copyrighted and user-generated content. How should legislators and lawmakers view generative AI when passing new regulations? 

Copyright, in simple terms, is a type of legal monopoly afforded to the creator or author. It is designed to allow the creator to monetize from their original works of authorship to sustain a living and continue to create because it is assumed that original works of authorship further society and expand knowledge of our culture. The current text of the Copyright Act does not explicitly define who or what can be an author. However, both the U.S. Copyright Office and the judiciary have afforded copyrights only to original works created by a human being. In line with this narrow interpretation of the legislative background, Courts have denied copyright for selfie photos created by a monkey arguing only humans need copyright as a creative incentive.


This argument does imply human creativity is linked to the possibility of reaping economic benefits. In an excellent paper titled “The Concept of Authorship in Comparative Copyright Law”, the faculty director of Columbia’s Kernochan Center for Law, Media, and the Arts, Jane C. Ginsburg refutes this position as a mere byproduct of necessity. Arguably, a legislative scope centered around compensation for creating original works of authorship is failing to incentivize creators and authorship altogether, who, for example, seek intellectual freedom and cultural liberty. This leaves us with a creator or author of a copyrightable work can only be a human. 

Perhaps, generative AI could be considered a collaborative partner used to create original works through an iterative process. Therefore creating an original work of authorship as a result that could be copyrighted by the human prompting the machine. Such cases would also fall outside of current copyright laws and not be eligible for protection. The crucial argument is the expressive element of a creative work must be determined and generated by a human, not an algorithm. In other words, merely coming up with clever prompts to allow generative AI to perform an action, iterating the result with more clever prompts, and claiming copyright for the end result has no legal basis as the expressive elements were within the control of the generative AI module rather than the human. The interpretation of control over the expressive elements of creative work, in the context of machine learning and autonomous, generative AI, is an ongoing debate and likely see more clarification by the legislative and judicial systems.    

To further play out this “Gedankenexperiment” of authorship of content created by generative AI, who would (or should) own such rights? Is the individual who is writing and creating prompts, who is essentially defining and limiting parameters for the generative AI system to perform the task, eligible to claim copyright for the generated result? Is the Software Engineer overseeing the underlying algorithm eligible to claim copyright? Is the company owning the code-work product eligible to claim copyright? Based on the earlier view about expressive elements, it would be feasible to see mere “prompting” as an ineligible action to claim copyright. Likewise, an engineer writing software code performs a specific task to solve a technical problem. Here, an algorithm leveraging training data to create similar, new works. The engineer is not involved or can be attributed to the result of an individual using the product to the extent that it would allow the engineer to exert creative control. Companies may be able to clarify copyright ownership through its terms of service or contractual agreements. However, a lack of judicial and legal commentary on the specific issue leaves it unresolved, or with few clear guidances, as of October 2023.     

The most contentious element of generative AI and copyrighted works is the liability around infringements. OpenAI is facing multiple class-action lawsuits over its allegedly unlicensed use of copyrighted works to train its generative models. Meta Platforms, the owner of Facebook, Instagram, and WhatsApp, is facing multiple class-action lawsuits over the training data used for its large-language model “LLaMA”. Much like the author of this paper, I couldn’t possibly shed light on this complex issue with a simple blog post, but lawmakers can take meaningful action. 

Considerations and takeaways for lawmakers and professionals overseeing the company policies that govern generative AI and creative works are: (1) clearly define whether generative AI can create copyrightable works, (2) exercise clarity over authorship and ownership of the generated result, and (3) outline the requirements of licensing, if any, for proprietary training data used for neural networks and generative modules.

The author looked at one example in particular, which concerns the viral AI-song “Heart On My Sleeve” published by TikTok user ghostwriter977. The song uses generative AI to emulate the style, sound, and likeness of pop stars Drake and The Weeknd to appear real and authentic. The music industry understandably is put on guard with revenue-creating content generated within seconds. I couldn’t make up my mind about it, so here you listen for yourself. 

Zuckerberg’s Ugly Truth Isn’t So Ugly

A review of the 2021 book “Inside Facebook’s Battle for Domination” by Sheera Frenkel and Cecilia Kang. The truth is far more complex.

Writing this review didn’t come easy. I spent five years helping to mitigate and solve Facebook’s most thorny problems. When the book was published, I perceived it to be an attack on Facebook orchestrated by the New York Times, a stock-listed company and direct competitor in the attention and advertising market. Today, I know that my perception then was compromised by Meta’s relentless, internal corporate propaganda.

Similar to Chaos Monkeys, An Ugly Truth tells a story that is limited to available information at the time. The book claims to have had unprecedented access to internal, executive leadership directly reporting to Mark Zuckerberg and Sheryl Sandberg. It is focused on the time period roughly between 2015 and 2020; arguably it was Facebook’s most challenging time. Despite a constant flow of news reporting about Facebook’s shortcomings, the book, for the most part of it, remains focused on the executive leadership decisions that got the company into hot waters in the first place. Across 14 chapters, well-structured and perfectly written, the authors build a case of desperation: in an increasingly competitive market environment, Facebook needs to innovate and increase its user statistics to beat earnings to satisfy shareholders. Yet, the pursuit of significance infiltrated the better judgment of Facebook’s executive leadership team and eventually led to drowning out the rational voices, the protective and concerned opinions of genuine leadership staff over the self-serving voices of staff only interested to progress at any cost.

To illustrate this point, the authors tell the story of former Chief Security Officer Alex Stamos, who persistently called out data privacy and security shortcomings:

Worst of all, Stamos told them (Zuckerberg and Sandberg), was that despite firing dozens of employees over the last eighteen months for abusing their access, Facebook was doing nothing to solve or prevent what was clearly a systemic problem. In a chart, Stamos highlighted how nearly every month, engineers had exploited the tools designed to give them easy access to data for building new products to violate the privacy of Facebook users and infiltrate their lives. If the public knew about these transgressions, they would be outraged […]

His calls, however, often went unanswered, or, worse invited other executive leadership threatened by Stamos’ findings to take hostile measures.      

By December, Stamos, losing patience, drafted a memo suggesting that Facebook reorganize its security team so that instead of sitting on their own, members were embedded across the various parts of the company. […] Facebook had decided to take his advice, but rather than organizing the new security team under Stamos, Facebook’s longtime vice president of engineering, Pedro Canahuati, was assuming control of all security functions. […] The decision felt spiteful to Stamos: he advised Zuckerberg to cut engineers off from access to user data. No team had been more affected by the decision than Canahuati’s, and as a result, the vice president of engineering told colleagues that he harbored a grudge against Stamos. Now he would be taking control of an expanded department at Stamos’s expense.

Many more of those stories would never be told. Engineers and other employees, much smaller fish than Stamos, who raised ethical concerns of security and integrity were routinely silenced, ignored, and “managed out” – Facebook’s preferred method of dealing with staff refusing to drink the kool-aid and toe the line. Throughout the book, the authors maintain a neutral voice yet it becomes very clear how difficult the decisions were for executive leadership. It seemed as though leading Facebook is the real-world equivalent of Kobayashi Maru – an everyday, no-win scenario. Certainly, I can sympathize with the pressure Mark, Sheryl, and others must have felt during those times.

Take the case of Donald John Trump, the 45th President of the United States. His Facebook Page has a reach of 34 million followers (at the time of this writing). On January 6, 2021, his account actively instigated his millions of followers to view Vice President Mike Pence as the reason for his lost bid for reelection. History went on to witness the attack on the United States Capitol. Democracy and our liberties were under attack on that day. And how did Mark Zuckerberg and Sheryl Sandberg respond on behalf of Facebook? First, silence. Second, indecision. Shall Trump remain on the platform? Are we going to suspend his account temporarily? Indefinitely? Eventually, Facebook’s leadership punted the decision to the puppet regime of the Oversight Board, who returned the decision power due to a lack of existing policies that would govern such a situation. When everybody was avoiding the headlights, Facebook’s executive leadership acted like a deer. Yes, Zuckerberg’s philosophy on speech has evolved over time. Trump challenged this evolution.

Throughout Facebook’s seventeen-year history, the social network’s massive gains have repeatedly come at the expense of consumer privacy and safety and the integrity of democratic systems. […] And the platform is built upon a fundamental, possibly irreconcilable dichotomy: its purported mission is to advance society by connecting people while also profiting off them. It is Facebook’s dilemma and its ugly truth.

The book contains many more interesting stories. There were a wealth of internal leaks to desperately influence and return Facebook’s leadership back to its original course. There were the infamous Brett Kavanaugh hearings, which highlighted the political affiliations and ideologies of Facebook’s executive leader Joel Kaplan, who weathered the sexual harassment allegations against Brett Kavanaugh by Christine Blasey-Ford despite an outrage of Facebook’s female employees. Myanmar saw horrific human rights abuses enabled by and perpetrated through the platform. The speaker of the U.S. House of Representatives and Bay Area representative since 1987, Nancy Pelosi was humiliated when Facebook fumbled to remove a deepfake video about a speech of hers that was manipulated to make it sound slurred. And the list goes on and on and on and on.

The book is worth reading. The detail and minutiae afforded to report accurately and convincingly are rich and slow-burning. That being said, Facebook has been dying since 2015. Users leave the platform and delete Facebook. While Instagram and WhatsApp pull the company’s advertising revenue for the time being with stronger performances abroad, it is clear that the five years of the executive leadership of Facebook covered in this book point towards an undefiable conclusion: it failed. 

NPR’s Terry Gross interviewed the authors Sheera Frenkel and Cecilia Kang on Fresh Air. It further demonstrates the dichotomy of writing about the leadership at one of the most influential and controversial corporations in the world. You can listen to the full episode here