Measure What Matters

Glimpse into the world of OKRs (Objectives and Key Results), a framework that John Doerr—an experienced entrepreneur and venture capitalist—champions as a tool for business success. 


The book’s opening chapters lean heavily on Silicon Valley nostalgia, with Doerr recounting his experiences with industry giants like Google, the Gates Foundation, and others. The narrative suggests that because these influential figures embraced OKRs, the framework must hold the key to their success. However, beneath the surface of these sometimes dull anecdotes lies a collection of case studies so specific to the companies highlighted that they may feel distant and impractical for most readers. Moreover, it could be argued that Google’s success was due to sheer determination, personnel, and execution rather than the conformity value derived from OKRs.   

While the book attempts to convince the reader of OKRs’ power, it falls short of offering concrete evidence that OKRs were the true drivers of these companies’ achievements. Instead, the book often reads as a celebration of Silicon Valley’s luckiest moments rather than a practical guide. Doerr fails to discuss the downsides and shortcomings of OKRs, and when OKRs reach a point of draining value, he conveniently sees exceptions to the rules. Setting meaningful objectives, defining key results, and seeking alignment with the broader organizational goals are common managerial practices. Yet, for all the praise and excitement around OKRs, the book lacks the depth needed to explain how to consistently apply this framework in the real world. If you’re searching for a detailed, step-by-step guide to OKRs, this book might leave you wanting more. It’s an inspiring read, but more of a spark than a complete roadmap. Skip this one.