If you are going to do, do it. Recounting a life of pursuit, drive, and relentless optimism.
To categorize this book under self-help would infuriate Arnold. He views the label of a self-made man as a charming myth. In reality, he got a lot of help from hundreds of people. This is especially true for his parents raising him right despite their flaws. Arnold found support in Munich, not far from Austria, where he was able to pump iron and get his first experience with running a fitness business. Joe Weider, a bodybuilding entrepreneur before bodybuilding was an industry, invested in Arnold by facilitating opportunities that would allow Arnold to prove his drive, realize his dreams, and demonstrate his astute business acumen. He admits he would have never made it if it wasn’t for the kind help and support from others. Perhaps, this philosophical viewpoint lays the foundation for the book “Be Useful” – to others and the world at large.
I have not read any other Schwarzenegger books, but I have seen plenty of his movies. Ironically, it was a stand-up comedy special that put Arnold’s life story on my radar. In “Be Useful” he chronicles aspects of his journey without too much detail on the actual history, but with in-depth access to his mindset at the time. It is no surprise that Arnold’s foundation for all of his success is a simple and clear vision. In German, you can describe this as “Fernweh”, a deep convulsing desire for experiences never had, sensations never felt. Arnold describes his childhood as filled with dreams of America. This faraway land of the free, home of the brave where nothing is impossible. His advice on this is simple: don’t be afraid to look yourself in the eyes and really see. The idea of starting with a broad vision, zooming in, and making space for deep reflection isn’t inherently new. David Goggins is known for his Accountability Mirror. Steve Jobs stated
“For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today? ‘ And whenever the answer has been no for too many days in a row, I know I need to change something.”
Deep, critical reflection and introspective moments have become a rare form of leisure experience in our modern world full of instant gratification and consumerism. If I lose my mind tomorrow, I hope to retain (or relearn) the idea of facing myself and envision what could be.
A cultural phenomenon I seem to share with Arnold is a healthy ignorance of naysayers. He describes this attitude as a need for doubt and laughter of others because his upbringing in Austria involved plenty of negative reinforcement. Germans and Austrians are often viewed as harsh and mean characters with little patience for tomfoolery and lollygagging. Embracing opposition and adversity with a smile allowed him to reinforce his vision and confidence so that he could throw all his drive behind it. He writes
“If millions of European immigrants can come to America with nothing but a suitcase and a dream and make life for themselves, why couldn’t I?”
The most intriguing part of “Be Useful” is the glimpse into his finances at the time of his arrival in the United States. The entire sequence is closely tied to actual historical events playing out in his favor. Arnold already had earned some income in Europe as a fitness instructor and from competition rewards when he moved to the United States. While living on the couches of friends in Venice, he would sell bodybuilding booklets. The distribution deal was a cleverly constructed advertising agreement where he would volunteer for photo shoots in exchange for ad space. At the same time, he enrolled in business, language, and acting classes knowing each of these studies would expand his horizon and field of opportunities in America. When he wasn’t lifting weights, selling his booklet, or studying, he would work as a bricklayer. Arnold had no background or experience in masonry but thought laying bricks would be a good workout in between workouts. To his luck, his business catered to Americans interested in European-style houses at an economic time when the housing market was in a bubble.
Undoubtedly, the man found himself in an opportune time. But more importantly, he had the wits to recognize the times and the drive to take advantage of it. In his words, those days felt so full and rich because he was always switched on. He was energized and excited because he just spent two hours moving closer to achieving his vision. Isn’t this experience, the near flow state something we as a people call “a perfect life ” and we all aspire to experience?
While reading Arnold’s guidance on life, I couldn’t help myself but hear his iconic accent ring through my head as I thought through each sentence. It was a unique, fun reading experience. Arnold Schwarzenegger has attracted many critics, but whatever one might think of him, his unwavering drive in pursuit of his goals is inspiring. Should you pay $28 for it? No.
Reading a book takes time, immersion, and reflection. For anyone interested in learning more about “Be Useful” without investing this much money, I can recommend the Jocko Podcast episode with Arnold Schwarzenegger.
As a little “Schmankerl”, I mentioned a stand-up comedy special earlier. Comedian Bill Burr created “You People Are All The Same” in which he describes the stupendous odds a person needed to overcome to achieve what Arnold has achieved in his lifetime. Viewer discretion is advised.