Robert Alan Iger chronicles his ascend to power from his beginnings in television to running the Disney entertainment conglomerate.

The Ride of a Lifetime is partitioned into ‘Learning’ and ‘Leading’. Each part contains seven chapters. While the subtitle implies an autobiography or account of leadership, it is written as a collection of stories that nearly all center around mergers and acquisitions. The historical order is somewhat chronological, but Iger often jumps ahead in time and references the outcome as he builds his storyline. Iger heavily relies on the interactions with Steve Jobs to capture the reader’s interest, but it frequently feels like a detractor from his own story. The detractions persist throughout the book. How did Disney Animations lose its creative edge? What management decisions attempted to prop up Disney Animations, but failed? Why was buying Pixar preferable over buying other (smaller) studios or making investments into proprietary creative labs?
To my surprise, very few sections in this book deal with personal crisis management, managing reports, and details about the grand strategy behind his actions. This conveys the notion that Iger and Iger alone created Disney as we know it today. Buying Pixar, Lucasfilm, Marvel, and Fox must have come with complex problems, power struggles, or setbacks. Yet, Iger presents a colorless, passionless account with few details on stalemate negotiations, stubborn opposition, and how the leadership team solved these situations. When he does mention a tricky situation (take the failed purchase of Twitter), he often resolves it by compromise or quitting. This might be the one, great lesson of Iger’s career as depicted in this book: his true career was not in leadership but in closing deals. Like a shark, Iger kept pushing forward, expanding, and growing Disney. The few leadership lessons he did outline are found in the appendix; they are often repetitive and to an extent obvious, which in summary leaves the reader a bit unsatisfied. To some readers, this book will feel like an insightful account of corporate consolidation; to other readers, this book will feel like a bland account of someone who is driven by ulterior motives with a lack of humility and integrity. To me, it felt like an interesting story that could have been great if it included more personal reflection, struggle, and failure. To anyone reading this book, it will show the power of corporate consolidation and the importance of quality connections to make deals happen.
